Marketing Management (12th Edition) (Marketing Management)
by Philip Kotler; Kevin Lane Keller
- Used
- fair
- Hardcover
- Condition
- Fair
- ISBN 10
- 0131457578
- ISBN 13
- 9780131457577
- Seller
-
Los Angeles, California, United States
Payment Methods Accepted
About This Item
Synopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Details
- Bookseller
- Ruth Reaser LAXVESPA (US)
- Bookseller's Inventory #
- 149
- Title
- Marketing Management (12th Edition) (Marketing Management)
- Author
- Philip Kotler; Kevin Lane Keller
- Format/Binding
- Hardcover
- Book Condition
- Used - Fair
- Quantity Available
- 1
- Edition
- hardcover 12 E textbook
- ISBN 10
- 0131457578
- ISBN 13
- 9780131457577
- Publisher
- Prentice Hall
- Place of Publication
- Lebanon, Indiana, USA
- Date Published
- 2006
- Keywords
- marketing management, customer value, business markets building strong brands, shaping market offerings, communicating value services, long-term growth
Terms of Sale
Ruth Reaser LAXVESPA
About the Seller
Ruth Reaser LAXVESPA
About Ruth Reaser LAXVESPA
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Fair
- is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....