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Marketing Management (12th Edition) (Marketing Management)

Marketing Management (12th Edition) (Marketing Management)

Marketing Management (12th Edition) (Marketing Management)
Stock Photo: Cover May Be Different

Marketing Management (12th Edition) (Marketing Management)

by Philip Kotler; Kevin Lane Keller

  • Used
  • fair
  • Hardcover
Condition
Fair
ISBN 10
0131457578
ISBN 13
9780131457577
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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About This Item

Prentice Hall, 2006. hardcover 12 E textbook. Hardcover. Fair. this is a very heavy half textbook measuring 3.755 11.25" x 1" 38 . It is very heavy it has a dark black cover with gold lettering there is no dust cover it has few used stickers on the back and on the spine itself there is a little bit of a swale to the book the binding is intact however there is wearing and some quarter-inch to half-inch tears at the bottom and top new spine there is also some rounding and wearing through at the corners of the book at the top and the bottom section in better shape than it sounds the interior of the book is clean/no ink marks highlighting.while the book is not new, it is usable and who wants to spend $30-$50 for new ones...LAX Vespa,Los Angeles Culver City- maybe this will do it! -At least you know what you're getting into- Media Mail USPS-you get the copy you were viewing carefully Drop kick-packed to protect it in transit - throw -able -..... sent media mail - 7 days usually coast to coast, less if closer..

Synopsis

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.

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Details

Bookseller
Ruth Reaser LAXVESPA US (US)
Bookseller's Inventory #
149
Title
Marketing Management (12th Edition) (Marketing Management)
Author
Philip Kotler; Kevin Lane Keller
Format/Binding
Hardcover
Book Condition
Used - Fair
Quantity Available
1
Edition
hardcover 12 E textbook
ISBN 10
0131457578
ISBN 13
9780131457577
Publisher
Prentice Hall
Place of Publication
Lebanon, Indiana, USA
Date Published
2006
Keywords
marketing management, customer value, business markets building strong brands, shaping market offerings, communicating value services, long-term growth

Terms of Sale

Ruth Reaser LAXVESPA

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Ruth Reaser LAXVESPA

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2013
Los Angeles, California

About Ruth Reaser LAXVESPA

Small independent business,located in the Los Angeles area,

Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Fair
is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....

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