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The Selling of the President

The Selling of the President

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The Selling of the President

by McGinniss, Joe

  • Used
  • very good
  • Paperback
Condition
Very Good
ISBN 10
0140112405
ISBN 13
9780140112405
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About This Item

Paperback. Very Good.

Synopsis

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR001007829
Title
The Selling of the President
Author
McGinniss, Joe
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
2
ISBN 10
0140112405
ISBN 13
9780140112405
Publisher
Penguin Books
Place of Publication
E Rutherford, New Jersey, U.s.a.
This edition first published
1988-08-02

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GORING BY SEA, West Sussex

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