Stock Photo: Cover May Be Different
Click for full-size.
How We Decide
by LEHRER, JONAH
- Used
- Hardcover
- Condition
- Used - Very Good
- ISBN 10
- 0618620117
- ISBN 13
- 9780618620111
- Seller
-
Minneapolis, Minnesota, United States
Payment Methods Accepted
About This Item
Houghton Mifflin Co. Used - Very Good. May have light to moderate shelf wear and/or a remainder mark. Complete. Clean pages. Hardcover
Synopsis
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Magers and Quinn Booksellers
(US)
- Bookseller's Inventory #
- 26223
- Title
- How We Decide
- Author
- LEHRER, JONAH
- Book Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10
- 0618620117
- ISBN 13
- 9780618620111
- Publisher
- Houghton Mifflin Co
- Place of Publication
- Boston
- This edition first published
- 2009-02-09
Terms of Sale
Magers and Quinn Booksellers
Please contact us immediately if you are unsatisfied with your order. Returns accepted within 3 weeks of delivery. All returns must include original packing slip.
About the Seller
Magers and Quinn Booksellers
Biblio member since 2006
Minneapolis, Minnesota
About Magers and Quinn Booksellers
Magers and Quinn Booksellers is the Twin Cities' largest independent book store. We sell new, used, rare, and out-of-print books.
Glossary
Some terminology that may be used in this description includes:
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
- Remainder Mark
- Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...
This Book’s Categories
How to tell if a signature is genuine
Author's signatures can undoubtedly increase the value of a rare book or first edition. The more scarce the book is, the more an autograph adds to its value. But how to tell if the signature is real? Find out how you can avoid common pitfalls in identifying an author's signature.
Storing books - laying down or standing up?
Don’t unwittingly damage your growing book collection! Learn about when to store books laying down vs standing up. Read About Safe Book Storage
