Inmates Are Running the Asylum, The
by Alan Cooper
- New
- Paperback
- Condition
- New
- ISBN 10
- 0672326140
- ISBN 13
- 9780672326141
- Seller
-
Uxbridge, Greater London, United Kingdom
5 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum! In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.
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Details
- Bookseller
- Ria Christie Collections (GB)
- Bookseller's Inventory #
- ria9780672326141_inp
- Title
- Inmates Are Running the Asylum, The
- Author
- Alan Cooper
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 5
- Binding
- Paperback
- ISBN 10
- 0672326140
- ISBN 13
- 9780672326141
- Publisher
- Sams - Pearson Education
- Place of Publication
- Usa
- This edition first published
- 2004-03
Terms of Sale
Ria Christie Collections
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Ria Christie Collections
About Ria Christie Collections
Glossary
Some terminology that may be used in this description includes:
- Trade Paperback
- Used to indicate any paperback book that is larger than a mass-market paperback and is often more similar in size to a hardcover...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...