Marketing Management: Analysis, Planning and Control
by Kotler, Philip
- Used
- Paperback
- Condition
- Like New
- ISBN 10
- 0132613638
- ISBN 13
- 9780132613637
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
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About This Item
Synopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Details
- Bookseller
- World of Books Ltd (GB)
- Bookseller's Inventory #
- GOR013653852
- Title
- Marketing Management: Analysis, Planning and Control
- Author
- Kotler, Philip
- Format/Binding
- Paperback
- Book Condition
- New Like New
- Quantity Available
- 1
- ISBN 10
- 0132613638
- ISBN 13
- 9780132613637
- Publisher
- Pearson Us Imports & Phipes
- This edition first published
- 1996
Terms of Sale
World of Books Ltd
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World of Books Ltd
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...