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The Language of Advertising
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The Language of Advertising Paperback - 1985

by Torben Vestergaard; Kim Schroder


From the publisher

Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes.

Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.

The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.

Details

  • Title The Language of Advertising
  • Author Torben Vestergaard; Kim Schroder
  • Binding Paperback
  • Edition First Edition
  • Pages 196
  • Volumes 1
  • Language ENG
  • Publisher Wiley-Blackwell, Oxford
  • Date 1985
  • ISBN 9780631127437 / 0631127437
  • Weight 0.69 lbs (0.31 kg)
  • Dimensions 9 x 6.06 x 0.43 in (22.86 x 15.39 x 1.09 cm)
  • Library of Congress Catalog Number 84014455
  • Dewey Decimal Code 659.101

About the author

Torben Vestergaard is Professor of English at the University of Aalborg, Denmark

Kim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984-5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.

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Language of Advertising

Language of Advertising

by Vestergaard, Torben

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Language of Advertising
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Language of Advertising

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Basil Blackwell, 1985. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780631127437
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Language of Advertising (Language in Society S.)
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Language of Advertising (Language in Society S.)

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The Language of Advertising (Language in Society)
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The Language of Advertising (Language in Society)

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The Language of Advertising
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The Language of Advertising

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The Language of Advertising
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The Language of Advertising

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The Language of Advertising
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The Language of Advertising

by Vestergaard, Torben; Schroder, Kim

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The Language of Advertising
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The Language of Advertising

by Torben Vestergaard and Kim Schroder

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