Description:
Pearson, 2011-02-18. Hardcover. Acceptable. 8x1x10.
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Marketing Management Hardcover - 2011
by Philip T. Kotler; Kevin Lane Keller
Summary
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
“synopsis” may belong to another edition of this title.
Details
- Title Marketing Management
- Author Philip T. Kotler; Kevin Lane Keller
- Binding Hardcover
- Edition [ Edition: Fourt
- Pages 657
- Volumes 1
- Language ENG
- Publisher Prentice Hall, U.S.A.
- Date 2011-02
- Illustrated Yes
- ISBN 9780132102926 / 0132102927
- Weight 3.7 lbs (1.68 kg)
- Dimensions 11 x 8.6 x 1.2 in (27.94 x 21.84 x 3.05 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 2010046655
- Dewey Decimal Code 658.8
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Marketing Management (14th Edition)
by Kotler, Philip T.; Keller, Kevin Lane
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Marketing Management
by Kotler, Philip T.; Keller, Kevin Lane
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Prentice Hall, 2011. Hardcover. Acceptable. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Management
by Kevin Lane Keller; Philip Kotler
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Marketing Management
by Kevin Lane Keller; Philip Kotler
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Marketing Management
by Kevin Lane Keller; Philip Kotler
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Prentice Hall PTR, 2011. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Management
by Kevin Lane Keller; Philip Kotler
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Marketing Management
by Kevin Lane Keller; Philip Kotler
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Prentice Hall PTR, 2011. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.
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Marketing Management (14th Edition)
by Philip Kotler; Kevin Keller
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- Binding
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- ISBN 10 / ISBN 13
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