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In Search of the Obvious: The Antidote for Today's Marketing Mess
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In Search of the Obvious: The Antidote for Today's Marketing Mess Hardcover - 2008 - 1st Edition

by Jack Trout


Details

  • Title In Search of the Obvious: The Antidote for Today's Marketing Mess
  • Author Jack Trout
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons
  • Date 2008-10
  • ISBN 9780470288597 / 0470288590
  • Weight 0.88 lbs (0.40 kg)
  • Dimensions 9.16 x 6.3 x 0.84 in (23.27 x 16.00 x 2.13 cm)
  • Library of Congress subjects Marketing, Advertising - Brand name products
  • Library of Congress Catalog Number 2008016815
  • Dewey Decimal Code 658.8

About the author

Jack Trout is President of Trout Partners, one of the most prestigious marketing firms in the United States, with offices in thirteen countries. His client list includes Southwest Airlines, IBM, Merrill Lynch, Sears, and the U.S. State Department. He is the author of several marketing classics, including Differentiate or Die, Second Edition, from Wiley. For more information, please visit www.TroutandPartners.com.

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In Search of the Obvious: The Antidote for Today's Marketing Mess
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In Search of the Obvious: The Antidote for Today's Marketing Mess

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In Search of the Obvious : The Antidote for Today's Marketing Mess
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In Search of the Obvious : The Antidote for Today's Marketing Mess

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In Search of the Obvious : The Antidote for Today's Marketing Mess

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In Search of the Obvious : The Antidote for Today's Marketing Mess
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In Search of the Obvious : The Antidote for Today's Marketing Mess

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In Search of the Obvious : The Antidote for Today's Marketing Mess

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In Search of the Obvious: The Antidote for Today's Marketing Mess
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In Search of the Obvious: The Antidote for Today's Marketing Mess

by Jack Trout

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