McDonald's: Behind the Arches Paperback - 1995
by John F. Love
McDonald's is the world's premier entrepreneurial success story. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. Informative and filled with behind the scenes stories, this remarkable saga offers a look inside a great American business success.
From the rear cover
McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
Details
- Title McDonald's: Behind the Arches
- Author John F. Love
- Binding Paperback
- Edition Rev Sub
- Pages 496
- Volumes 1
- Language ENG
- Publisher Bantam, New York
- Date 1995-07-01
- Illustrated Yes
- Features Illustrated, Index
- ISBN 9780553347593 / 0553347594
- Weight 1.13 lbs (0.51 kg)
- Dimensions 9.02 x 6.06 x 1.08 in (22.91 x 15.39 x 2.74 cm)
-
Themes
- Chronological Period: 20th Century
- Theometrics: Secular
- Library of Congress subjects Restaurateurs - United States - Biography, McDonald's Corporation
- Library of Congress Catalog Number 95011540
- Dewey Decimal Code B
Media reviews
Citations
- Publishers Weekly, 07/10/1995, Page 0
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