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Marketing Maximilian: The Visual Ideology of a Holy Roman Em
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Marketing Maximilian: The Visual Ideology of a Holy Roman Em Hardcover - 2008

by Larry Silver


From the rear cover

"Larry Silver, one of the foremost scholars of our generation, offers fascinating insights into Holy Roman Emperor Maximilian I, one of early modern Europe's most complex and intriguing individuals. Almost all rulers dream of glory, yet few have matched either Maximilian's delusions of greatness or, as Silver shows, his successful manipulation of media. This brilliantly researched book is much needed. There is no comparable text in any language."--Jeffrey Chipps Smith, University of Texas, Austin

Details

  • Title Marketing Maximilian: The Visual Ideology of a Holy Roman Em
  • Author Larry Silver
  • Binding Hardcover
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Princeton University Press, LAWRENCEVILLE, NJ
  • Date May 1, 2008
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780691130194 / 0691130191
  • Weight 2.4 lbs (1.09 kg)
  • Dimensions 10.1 x 8.2 x 1 in (25.65 x 20.83 x 2.54 cm)
  • Themes
    • Cultural Region: Germany
  • Library of Congress subjects Maximilian - Art patronage, Art - Political aspects - Holy Roman Empire
  • Library of Congress Catalog Number 2007028777
  • Dewey Decimal Code 943.029

Media reviews

Citations

  • Chronicle of Higher Education, 07/04/2008, Page 17

About the author

Larry Silver is the James and Nan Farquhar Professor of Art History at the University of Pennsylvania. His books include Peasant Scenes and Landscapes, Hieronymus Bosch, Graven Images, Art in History, and The Paintings of Quinten Massys.
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor

by Silver, Larry

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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor

by Larry Silver

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9780691130194 / 0691130191
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor

by Silver, L.

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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor

by Silver, Larry

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Princeton: Princeton University Press, 2008. First Printing. Hardcover. Near fine/near fine. Small quarto, cloth in dust jacket, near fine, owner's name neatly written on flyleaf. 303 pp, illustrated.
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MARKETING MAXIMILIAN: THE VISUAL IDEOLOGY OF A HOLY ROMAN EMPEROR
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MARKETING MAXIMILIAN: THE VISUAL IDEOLOGY OF A HOLY ROMAN EMPEROR

by Silver, Larry

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Used - Very Good, Very Good
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2008
Binding
Hardcover
ISBN 10 / ISBN 13
9780691130194 / 0691130191
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Very Good, Very Good Princeton University Press 2008 4TO, B/W Illus, Hardcover Hardcover in dust jacket. Clean tan cloth boards. Text pages are crisp and clean. Tan illustrated dust jacket shows some rubbing. Looks nice in new protective mylar. Always carefully wrapped and shipped in cardboard boxes to protect your purchase.
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor

Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor

by Larry Silver

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Hardback. New. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts.
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor

by Silver, Larry

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ISBN 10 / ISBN 13
9780691130194 / 0691130191
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Marketing Maximilian – The Visual Ideology of a Holy Roman Emperor
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Marketing Maximilian – The Visual Ideology of a Holy Roman Emperor

by Silver, Larry

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ISBN 10 / ISBN 13
9780691130194 / 0691130191
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Princeton Univ Pr, 2008. Hardcover. New. illustrated edition. 352 pages. 10.00x8.00x0.90 inches.
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