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The Better Mousetrap: Brand Invention in a Media Democracy
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The Better Mousetrap: Brand Invention in a Media Democracy Paperback - 2012

by Simon Pont


Details

  • Title The Better Mousetrap: Brand Invention in a Media Democracy
  • Author Simon Pont
  • Binding Paperback
  • Edition International Ed
  • Pages 296
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, New Delhi
  • Date 2012
  • Illustrated Yes
  • ISBN 9780749466213 / 0749466219
  • Weight 0.99 lbs (0.45 kg)
  • Dimensions 9.13 x 6.14 x 0.71 in (23.19 x 15.60 x 1.80 cm)
  • Library of Congress subjects Branding (Marketing), Internet marketing
  • Dewey Decimal Code 658.827

About the author

Simon Pont is a British writer, commentator and brand-builder. He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland. He is also the author of Digital State: How the Internet is Changing Everything, (Kogan Page, 2013).
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The Better Mousetrap: Brand Invention in a Media Democracy

The Better Mousetrap: Brand Invention in a Media Democracy

by Pont, Simon

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The Better Mousetrap : Brand Invention in a Media Democracy
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The Better Mousetrap : Brand Invention in a Media Democracy

by Pont, Simon

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ISBN 10 / ISBN 13
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The Better Mousetrap : Brand Invention in a Media Democracy
Stock Photo: Cover May Be Different

The Better Mousetrap : Brand Invention in a Media Democracy

by Pont, Simon

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ISBN 10 / ISBN 13
9780749466213 / 0749466219
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The Better Mousetrap : Brand Invention in a Media Democracy
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The Better Mousetrap : Brand Invention in a Media Democracy

by Pont, Simon

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ISBN 10 / ISBN 13
9780749466213 / 0749466219
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The Better Mousetrap : Brand Invention in a Media Democracy
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The Better Mousetrap : Brand Invention in a Media Democracy

by Pont, Simon

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ISBN 10 / ISBN 13
9780749466213 / 0749466219
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The Better Mousetrap: Brand Invention in a Media Democracy
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The Better Mousetrap: Brand Invention in a Media Democracy

by Pont, Simon

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ISBN 10 / ISBN 13
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The Better Mousetrap
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by Simon Pont

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The Better Mousetrap: Brand Invention in a Media Democracy
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The Better Mousetrap: Brand Invention in a Media Democracy

by Pont, Simon

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The Better Mousetrap: Brand Invention in a Media Democracy
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The Better Mousetrap: Brand Invention in a Media Democracy

by Pont, Simon

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ISBN 10 / ISBN 13
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