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Rethinking Prestige Branding: Secrets of the Ueber-Brands
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Rethinking Prestige Branding: Secrets of the Ueber-Brands Paperback - 2015

by Wolfgang Schaefer; Jp Kuehlwein


Details

  • Title Rethinking Prestige Branding: Secrets of the Ueber-Brands
  • Author Wolfgang Schaefer; Jp Kuehlwein
  • Binding Paperback
  • Edition Paperback
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2015-05-26
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780749470036 / 0749470038
  • Weight 0.85 lbs (0.39 kg)
  • Dimensions 9.21 x 6.14 x 0.57 in (23.39 x 15.60 x 1.45 cm)
  • Library of Congress subjects Branding (Marketing), Brand name products
  • Library of Congress Catalog Number 2015008794
  • Dewey Decimal Code 658.827

About the author

Wolfgang Schaefer is CEO and Founder of zwoelf consulting, specialized in narrative brand strategies. Based in Berlin and NYC, he lectures at XU Exponential University Potsdam and other schools in Europe and the US. For the past 25 years as chief strategist he has worked with many of the world's top marketers at LVMH, P&G, Miele, Swarovski, Coty and Unilever et al.

JP Kuehlwein is the Founder of marketing consultancy Ueber-Brands. He's also Adjunct Professor of Marketing at NYU Stern and Columbia Business School and leader of the Marketing Institute at The Conference Board think tank. Previously, he was Executive Vice President at Frederic Fekkai & Co as well as Brand Director and Director of Corporate Strategy at Procter & Gamble.

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Rethinking Prestige Branding: Secrets of the Ueber-Brands

Rethinking Prestige Branding: Secrets of the Ueber-Brands

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Rethinking Prestige Branding: Understanding the Secrets of Ueber-Brands
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Prestige Branding Revisited
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Prestige Branding Revisited

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Rethinking Prestige Branding: Secrets of the Ueber-Brands

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