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Practice of Advertising
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Practice of Advertising Paperback - 2004

by Adrian MacKay


From the publisher

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Details

  • Title Practice of Advertising
  • Author Adrian MacKay
  • Binding Paperback
  • Edition U. S. EDITION
  • Pages 392
  • Volumes 1
  • Language ENG
  • Publisher Routledge, USA
  • Date 2004
  • Illustrated Yes
  • ISBN 9780750661737 / 0750661739
  • Weight 1.61 lbs (0.73 kg)
  • Dimensions 9.19 x 6.13 x 0.86 in (23.34 x 15.57 x 2.18 cm)
  • Dewey Decimal Code 659.1
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The Practice of Advertising, Fifth Edition
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The Practice of Advertising, Fifth Edition

by Mackay, Adrian

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The Practice of Advertising
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The Practice of Advertising

by Mackay, A, R. (ed)

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Elsevier, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0750661739
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The Practice of Advertising
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The Practice of Advertising

by Mackay, A, R. (ed)

  • Used
  • Paperback
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Used
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Paperback
ISBN 10 / ISBN 13
9780750661737 / 0750661739
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Elsevier, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0750661739
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The Practice of Advertising (5th Edn)
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The Practice of Advertising (5th Edn)

by Mackay, AR (ed)

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Elsevier/Butterworth Heinemann, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780750661737
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The Practice of Advertising
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The Practice of Advertising

by Mackay, A. R. (ed.)

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9780750661737 / 0750661739
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Butterworth, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780750661737
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The Practice of Advertising
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The Practice of Advertising

by Mackay, Adrian

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Taylor & Francis Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Practice of Advertising, Fifth Edition
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Practice of Advertising, Fifth Edition

by Adrian Mackay

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Butterworth-Heinemann, 2004-12-24. Paperback. Good.
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Practice of Advertising
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Practice of Advertising

by Adrian Mackay

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Taylor & Francis Group , pp. 400 5th Edition . Papeback. Used.
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Practice Of Advertising (Pb 2004)
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Practice Of Advertising (Pb 2004)

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PRACTICE OF ADVERTISING, 5TH EDITION
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PRACTICE OF ADVERTISING, 5TH EDITION

by MACKAY ADRIAN R.

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New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
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