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Marketing to Moviegoers: A Handbook of Strategies and Tactics
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Marketing to Moviegoers: A Handbook of Strategies and Tactics Paperback - 2009

by Robert Marich


From the publisher

Includes index.

Details

  • Title Marketing to Moviegoers: A Handbook of Strategies and Tactics
  • Author Robert Marich
  • Binding Paperback
  • Edition 2nd
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Southern Illinois University Press
  • Date 2009-01
  • Illustrated Yes
  • ISBN 9780809328840 / 0809328844
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.25 x 6.13 x 0.75 in (23.50 x 15.57 x 1.91 cm)
  • Library of Congress subjects Motion pictures - Distribution, Motion pictures - Marketing
  • Library of Congress Catalog Number 2008016284
  • Dewey Decimal Code 791.430

About the author

Robert Marich is a business journalist and analyst with twenty-five years of experience covering film and media. He has held senior editorial jobs at media researcher Kagan Research, Variety Deal Memo film business newsletter, daily trade newspaper Hollywood Reporter, Investor's Business Daily, Television Week and Advertising Age. His freelance articles have appeared in London-based Screen International, the business section of the Los Angeles Times, Emmy magazine, and Forbes.

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Marketing to Moviegoers : A Handbook of Strategies and Tactics
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Marketing to Moviegoers : A Handbook of Strategies and Tactics

by Marich, Robert

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Marketing to Moviegoers: A Handbook of Strategies and Tactics
Stock Photo: Cover May Be Different

Marketing to Moviegoers: A Handbook of Strategies and Tactics

by Marich, Robert

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ISBN 10 / ISBN 13
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Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition
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Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition

by Marich, Mr. Robert

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Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition
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Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition

by Marich, Mr. Robert

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