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Marketing Research: Planning, Process, Practice
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Marketing Research: Planning, Process, Practice Paperback - 2018

by Riccardo Benzo; Marwa Gad Mohsen; Chahid Fourali


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  • Title Marketing Research: Planning, Process, Practice
  • Author Riccardo Benzo; Marwa Gad Mohsen; Chahid Fourali
  • Binding Paperback
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications Ltd
  • Date 2018-01-01
  • Features Bibliography, Index
  • ISBN 9781446294369 / 1446294366
  • Weight 2.05 lbs (0.93 kg)
  • Dimensions 9.6 x 21.8 x 0.8 in (24.38 x 55.37 x 2.03 cm)
  • Library of Congress subjects Marketing research, Qualitative Methode
  • Library of Congress Catalog Number 2017940908
  • Dewey Decimal Code 658.83
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Marketing Research: Planning, Process, Practice

Marketing Research: Planning, Process, Practice

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Marketing Research: Planning, Process, Practice

Marketing Research: Planning, Process, Practice

by Benzo, Riccardo; Gad Mohsen, Marwa; Fourali, Chahid

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Marketing Research: Planning, Process, Practice

Marketing Research: Planning, Process, Practice

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Paperback / softback. New. Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
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Marketing Research

Marketing Research

by Marwa Gad Mohsen

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Marketing Research: Planning, Process, Practice
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Marketing Research: Planning, Process, Practice

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Marketing Research: Planning, Process, Practice / Benzo
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by Benzo R et al

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