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Dynamics of Marketing in African Nations
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Dynamics of Marketing in African Nations Hardcover - 2002

by Sonny Nwankwo (Editor); Joseph F. Aiyeku (Editor)


First line

The most profound and encouraging change in the world economy over the past decade has been rapid integration of developing and transition countries into the global marketplace.

Details

  • Title Dynamics of Marketing in African Nations
  • Author Sonny Nwankwo (Editor); Joseph F. Aiyeku (Editor)
  • Binding Hardcover
  • Edition null
  • Pages 328
  • Volumes 1
  • Language ENG
  • Publisher Praeger
  • Date 2002-05-30
  • Features Dust Cover
  • ISBN 9781567203998 / 156720399X
  • Weight 1.37 lbs (0.62 kg)
  • Dimensions 9.52 x 6.42 x 1.13 in (24.18 x 16.31 x 2.87 cm)
  • Library of Congress subjects Marketing - Africa, Marketing - Africa - Management
  • Library of Congress Catalog Number 2001019186
  • Dewey Decimal Code 658.800

About the author

SONNY NWANKWO is Professor of Marketing at East London Business School, University of East London, UK./e He has published extensively on marketing and international business for a wide range of international journals. Before entering academia he was a senior manager in the telecommunications industry. Dr. Nwankwo is founding president of the International Academy of African Business and Development.

JOSEPH F. AIYEKU is Professor of Marketing and the Chairperson of the Marketing Department at Salem State College, Massachusetts./e He is author of more than 40 articles and coauthor of two previous books. Besides serving on the editorial boards of two journals and as an associate editor of a third, Dr. Aiyeku also consults with numerous corporations and is an adviser to government agencies in Africa.

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Dynamics of Marketing in African Nations
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Dynamics of Marketing in African Nations

by Nwankwo, S and Aiyeku, JF (eds)

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DYNAMICS OF MARKETING IN AFRICAN NATIONS
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DYNAMICS OF MARKETING IN AFRICAN NATIONS

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DYNAMICS OF MARKETING IN AFRICAN NATIONS
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DYNAMICS OF MARKETING IN AFRICAN NATIONS

by SONNY NWANKWO, JOSEPH F. AIYEKU,

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Dynamics of Marketing in African Nations
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Dynamics of Marketing in African Nations

by Nwankwo, Sonny (Editor)/ Aiyeku, Joseph F. (Editor)

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