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Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell Hardcover - 2001
by Nancy F. Koehn
Business historian Koehn introduces readers to six extraordinary leaders of brand creation--Josiah Wedgwood, Henry Heinz, Marshall Field, Este Lauder, Howard Schultz, and Michael Dell--whose lives reveal important lessons for today's brand builders in both traditional and electronic worlds. 3 photo inserts.
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- Title Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell
- Author Nancy F. Koehn
- Binding Hardcover
- Edition 1st edition
- Pages 448
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Date March 2001
- ISBN 9781578512218 / 1578512212
- Weight 2.09 lbs (0.95 kg)
- Dimensions 9.42 x 6.4 x 1.69 in (23.93 x 16.26 x 4.29 cm)
- Library of Congress subjects Businesspeople, Entrepreneurship
- Library of Congress Catalog Number 00063224
- Dewey Decimal Code 658.421
Media reviews
Citations
- Choice, 09/01/2001, Page 167
- Reference and Research Bk News, 11/01/2001, Page 72
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