Home Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation) by MIKE FRIEDRICHSEN (ISBN: 9783642288968)

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Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation) Hardcover - 2013 - 2014th Edition

Name: Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets
Price: 199.32 GBP
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Author: Mike Friedrichsen
ISBN: 9783642288968

by MIKE FRIEDRICHSEN

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From the rear cover

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Details

Title Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)
Author MIKE FRIEDRICHSEN
Binding Hardcover
Edition number 2014th
Edition 2014
Language ENG
Publisher Springer
Date 2013
ISBN 9783642288968
Themes
- Interdisciplinary Studies: Communication Studies

About the author

Mike Friedrichsen, Prof. Dr., Dipl.Volkswirt, M.A., Bankkaufmann, Studieum der Volkswirtschaftslehre (Diplom) und der Betriebswirtschaftslehre, Publizist und Politologie (M.A.) in Kiel, Mainz, Canterbury, San Diego und Berlin. Promotion an der FU Berlin (1996). Anschlieend (1996-1999) Direktor und Geschftsfhrer des Markt- und Kommunikationsforschungsinstituts Media Futura. 1999 Ernennung zum Professor auf Lebzeit an der Hochschule der Medien, bis 2003 Lehrstuhl fr Medienwirtschft, Medienmanangement und Medienforschung an der Hochschule der Medien Stuttgart (Studiergang Medienwirtschaft). Danach von 2003-2007 Professor und Inhaber des Lehrstuhls fr Medienmanagement und Marketing am Internationalen Institut fr Management der Universitt Flensburg. Seit 2007 Professor fr Media Business und Media Innovation an der Hochschule der Medien Stuttgart (Studiengang Wirtschaftsinformatik und digitale Medien). Seit 2008 zustzlich Direktor des Institute for Media Business (IMB) und des Media Business Transfer Center (MBTC Media) in Berlin. Seit 2011 Leiter der Humboldt Media Business School an der Humboldt-Universitt Berlin.

Wolfgang Mhl-Benninghaus, Prof. Dr., Studium der Wirtschaftswissenschaften/Wirtschaftsgeschichte sowie der Alten Geschichte, Geschichte der sthetik, Philosophie- und Kunstgeschichte (Abschluss Dipl.oec. 1978); Promotion an der HU Berlin (1981), Zusatzstudium Moskau 1981/82, Habilitation 1988; 1991-1993 Vertretungsstelle Universitt Koblenz/Landau 1991-1993; Berufung zum Universittsprofessor an die HU Berlin 1993; Direktor des Media Business Transfer Center und des Institute for Media Business in Berlin. Seit 2011 Leiter der Humboldt Media Business School an der Humboldt-Universitt Berlin.

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