The Hidden Persuaders

McKay, 1957. Hardcover. Condition: Used: Very Good. Tight and unmarked, lightly toned, no jacket, covers soiled 1957 David McKay first printing.

New York.: Daviv McKay., 1957. 1st Edition.. Green cloth, gilt spine title.. Near fine in a very good dust jacket with some short closed tears and chipping. $4.00 price on the dust jacket flap.. 21x14 cm.. First edition of this groundbreaking expose of the manipulative psychological techniques employed by the advertising industry. “An introduction to the brave new… Read more about this item

New York: David McKay, 1957. Hardcover. Very Good. First edition. viii, 275 pp. Green cloth with gilt spine lettering. Near Fine in Very Good dust jacket, unclipped ($4.00). Spine panel sunned, jacket rubbed along edges with a few small chips and nicks. A bestselling expose of the use of psychological techniques in advertising. Its influence has extended far… Read more about this item

Pocket Books, New York., 1967. Soft Cover.. Near Fine/--. Paperback.. Book 75027. NON SMOKING STORE. My listing includes PHOTO OF ACTUAL BOOK for sale. Very Gently Read. Book interior NEAR FINE, Covers Very Good. Covers are white, lettering black, pictorial front. Covers and spine are flat, clean, bright, no rips, no… Read more about this item

Great Britain: Penguin, 1967. some wear to covers and cover edges, otherwise book clean and tight. Reprint. Paperback. Good/No Jacket. 12mo - over 6¾" - 7¾" tall.

1957 McKay first edition, second printing. Condition of the book is Very Good Plus. The binding is straight and sound. Inside pages are complete and unmarked. The prior owner has written their name on the front free endpaper. Condition of the dust jacket is Very Good Plus. The DJ is complete, not price clipped. … Read more about this item

Paperback. Very Good.

New York: David McKay Company, Inc, 1957. First Edition. Hardcover. Near Fine/Near Fine. Near Fine in a Near Fine jacket, unclipped ($4.00), rubbed at the surface and edges, some stains on the verso. Green buckram, some white stains at the top edge and back board, with gilt lettering on the spine. Square and firmly bound, lightly stained at… Read more about this item

Pocket Books, 1966. MMPB. G+. 6x4x0. GOOD-PLUS MASS-MARKET-PAPERBACK. 1966 printing.

New York: David McKay Company, Inc., 1957 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Orange cloth, gilt titles on spine, viii, 275 pp, index. Tiny repaired snag and some rubbing to bottom edge, else fine. DJ front panel & spine ends chipped & torn (up to about 1 inch), extemities moderately rubbed; in Brodart… Read more about this item

New York: David McKay, 1957. Fourth printing, dated May 1957. Previous owner's name and address are written on the front free endpaper. Otherwise fine. The dust jacket has moderate edge wear, and some faint stains on the rear panel. The price, $4.00, is present on the front flap.. Hard Cover. Near Fine/Very Good. 8vo - over… Read more about this item

Paperback. Acceptable.

Paperback. Very Good.

Ig Publishing, Incorporated. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

New York: Pocket Books, 1973. Wraps tanning, smudge on front, rubbed edges. Pages clean with no markings in text. Prior owner name on front reverse. . Mass Market Paperback. Good. 12mo - over 6¾" - 7¾" tall. Ex-Libris.

Longmans, Green and Co., 1960. Hardcover. Acceptable/Acceptable. 1960. Sixth Impression. 275 pages. White dust jacket over grey cloth. Pages are moderately tanned and foxed throughout. Thumb-marking present. Minor dog-eared corners. Noticeable creasing to gutter. Binding remains firm. Boards have mild edge-wear with slight rubbing to surfaces. Soft crushing to spine ends. Light tanning to spine and edges. Small… Read more about this item

McKay. Good/No Dust Wrapper. 1957. Clean & Tight Contents!!!!!!!!. Hard Cover. 0679500308 (W182) .

THE HIDDEN PERSUADERS, David McKay, 1957, first edition, very fine (the covers snap back) in fine dust-wrapper. An introduction to the New World of Symbol Manipulation and motivational Research. Sales and marketing revealed. A key book in the world of advertizing.

David McKay Company, 1957. Hardcover. Good. 1957. Second Printing. 275 pages. No dust jacket. Orange cloth boards with gilt lettering. Clean pages with light tanning and mild foxing throughout. Binding remains firm. Boards have mild edge-wear with slight rubbing to surfaces and bumping to corners. Gilt lettering is darkened. Moderate sunning to spine and edges with crushing to… Read more about this item

Paperback / softback. New.