The Market Driven Organization
by Day, George S
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization. In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM's loss of leadership of the computer market or Motorola's stumble in shifting from analog to digital cellular phone systems. Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers.
Reviews
Review this book!
Available Copies
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- As New
- Jacket Condition
- As New
- Edition
- 1st Edition
- Published
- 1999
- Binding
- Hardcover
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
Marlton, New Jersey, USA
- Item Price
-
$65.00
Show Details
Description:
New York: The Free Press, 1999 In Teal boards. Unclipped dj. This is a clean unmarked copy. Binding, jacket and pages are clean and tight. Item Price
$65.00
The Market Driven Organization: Attracting and Keeping Valuable Customers
by Day, George S.
- Condition
- Used - Acceptable
- Binding
- Paperback
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, GBR
- Item Price
-
$1.02
Show Details
Description:
Paperback. Acceptable. Item Price
$1.02
The Market Driven Organization: Attracting and Keeping Valuable Customers
by Day, George S.
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, GBR
- Item Price
-
$1.02
Show Details
Description:
Paperback. Very Good. Item Price
$1.02
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Used - Good
- Published
- 1999-11-10
- Binding
- Hardcover
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
Memphis, Tennessee, USA
- Item Price
-
$5.63
Show Details
Description:
Free Press, 1999-11-10. hardcover. Good. 108x20x160. Item Price
$5.63
The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Used - Very Good
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, USA
- Item Price
-
$7.36
Show Details
Description:
Free Press. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
$7.36
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by George S Day
- Condition
- Used - Good Condition
- Edition
- [ Edition: reprint ]
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
Blacksburg, Virginia, USA
- Item Price
-
$2.46
Show Details
Description:
[ Edition: reprint ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Free Press Pub Date: 11/10/1999 Binding: Hardcover Pages: 304 Item Price
$2.46
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Like New
- Published
- 1999-11-10
- Binding
- Hardcover
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
Binghamton, New York, USA
- Item Price
-
$32.00
Show Details
Description:
Free Press, 1999-11-10. Hardcover. Like New. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Near fine in near fine dust jacket. First edition Item Price
$32.00
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- New
- Published
- 1999-11-10
- Binding
- Hardcover
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
San Diego, California, USA
- Item Price
-
$101.29
Show Details
Description:
Free Press, 1999-11-10. Hardcover. New. New. In shrink wrap. Looks like an interesting title! Item Price
$101.29
The Market Driven Organization
by Day, George S.
- Condition
- Used - Collectible - Very Good/Very Good
- Edition
- First Printing
- Published
- 1999
- Binding
- Hard Cover
- Quantity Available
- 1
- Seller
-
OCEANSIDE, California, USA
- Item Price
-
$34.95
Show Details
Description:
Free Press. Collectible - Very Good/Very Good. 1999. First Printing. Hard Cover. (E315) . Item Price
$34.95
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN
- 9781416584612
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, GBR
- Item Price
-
$1.49
Show Details
Description:
Paperback. Very Good. Item Price
$1.49
The Market Driven Organization: Attracting and Keeping Valuable Customers
by George S. Day
- Condition
- Used; Very Good
- Published
- 12/15/1999
- Binding
- Hardcover
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
London, Greater London, GBR
- Item Price
-
$4.49
Show Details
Description:
Free Press, 12/15/1999. Hardcover. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Item Price
$4.49
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Like New
- Published
- 1999-11-10
- Binding
- Hardcover
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
Binghamton, New York, USA
- Item Price
-
$32.00
Show Details
Description:
Free Press, 1999-11-10. Hardcover. Like New. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Fine in Fine dust jacket. First edition.* Item Price
$32.00
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Like New
- Published
- 1999-11-10
- Binding
- Hardcover
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
Binghamton, New York, USA
- Item Price
-
$32.00
Show Details
Description:
Free Press, 1999-11-10. Hardcover. Like New. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes * Fine in Fine dust jacket. First edition. Item Price
$32.00
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Used: Good
- Published
- 2007-10-26
- Binding
- Paperback
- ISBN
- 9781416584612
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, USA
- Item Price
-
$8.78
Show Details
Description:
Free Press, 2007-10-26. paperback. Used: Good. Item Price
$8.78
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Used:Good
- Published
- 2007-10-26
- Binding
- Paperback
- ISBN
- 9781416584612
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, USA
- Item Price
-
$27.97
Show Details
Description:
Free Press, 2007-10-26. paperback. Used:Good. Item Price
$27.97
The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Used - Very Good
- ISBN
- 9781416584612
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, USA
- Item Price
-
$10.43
Show Details
Description:
Free Press. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
$10.43
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Used - Acceptable
- Published
- 10/26/2007 12:00:01
- Binding
- Paperback
- ISBN
- 9781416584612
- Quantity Available
- 1
- Seller
-
Springdale, Arkansas, USA
- Item Price
-
$5.24
Show Details
Description:
Free Press, 10/26/2007 12:00:01. paperback. Acceptable. 0.7600 in x 9.0000 in x 6.0000 in. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Item Price
$5.24
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by George S Day
- Condition
- Used - Good
- Published
- 1999
- ISBN
- 9781416584612
- Quantity Available
- 1
- Seller
-
Morangis, FRA
- Item Price
-
$8.49
Show Details
Description:
Free Press, 1999. Good. Former library book. Slight signs of wear on the cover. Slightly torn cover. Soiling on the side. No dust jacket. Edition 1999. Ammareal gives back up to 15% of this book's net price to charity organizations. Item Price
$8.49
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- New
- Published
- 2007-10-26
- Binding
- Paperback
- ISBN
- 9781416584612
- Quantity Available
- 1
- Seller
-
San Diego, California, USA
- Item Price
-
$100.35
Show Details
Description:
Free Press, 2007-10-26. Paperback. New. New. In shrink wrap. Looks like an interesting title! Item Price
$100.35
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by Day, George S
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN
- 9780684864679
- Quantity Available
- 1
- Seller
-
Newport Coast, California, USA
- Item Price
-
$46.25
Show Details
Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. Item Price
$46.25