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Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
Stock Photo: Cover May Be Different

Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing Paperback - 2015

by Avi Santo


Details

  • Title Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
  • Author Avi Santo
  • Binding Paperback
  • Pages 331
  • Volumes 1
  • Language ENG
  • Publisher University of Texas Press
  • Date 2015-04
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780292772540 / 0292772548
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9 x 6 x 0.9 in (22.86 x 15.24 x 2.29 cm)
  • Themes
    • Aspects (Academic): Film
  • Library of Congress subjects Branding (Marketing), Product management
  • Library of Congress Catalog Number 2014023338
  • Dewey Decimal Code 658.827

Media reviews

Citations

  • Choice, 07/01/2016, Page 0

About the author

Avi Santo is Associate Professor in the Department of Communication and Director of the Institute for the Humanities at Old Dominion University. He is the coeditor of Making Media Work: Cultures of Management in the Entertainment Industries.
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Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media...
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Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series)

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ISBN 10 / ISBN 13
9780292772540 / 0292772548
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University of Texas Press, April 2015. Trade Paperback . Very Good.
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Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media...
Stock Photo: Cover May Be Different

Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series)

by Avi Santo

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780292772540 / 0292772548
Quantity Available
1
Seller
Atlanta, Georgia, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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University of Texas Press, April 2015. Trade Paperback . Very Good. Shrinkwrapped.
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Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media...
Stock Photo: Cover May Be Different

Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series)

by Santo, Avi

  • Used
  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780292772540 / 0292772548
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Simi Valley, California, United States
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University of Texas Press, 2015-04-15. Paperback. Like New. 0.8000 9.0000 6.0000. Still Sealed in Plastic. Never used!
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Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media...
Stock Photo: Cover May Be Different

Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series)

by Santo, Avi

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780292772540 / 0292772548
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University of Texas Press, 2015. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780292772540
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Selling the Silver Bullet – The Lone Ranger and Transmedia Brand Licensing
Stock Photo: Cover May Be Different

Selling the Silver Bullet – The Lone Ranger and Transmedia Brand Licensing

by Santo, Avi

  • New
  • Paperback
Condition
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Binding
Paperback
ISBN 10 / ISBN 13
9780292772540 / 0292772548
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Univ of Texas Pr, 2015. Paperback. New. 319 pages. 9.00x6.00x1.00 inches.
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Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing

Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing

by Avi Santo

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780292772540 / 0292772548
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Southport, Merseyside, United Kingdom
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Paperback / softback. New. Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by… Read More
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Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media...
Stock Photo: Cover May Be Different

Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series)

by Santo, Avi

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780292772540 / 0292772548
Quantity Available
1
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Newport Coast, California, United States
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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