Description:
University of Texas Press, April 2015. Trade Paperback . Very Good.
Stock Photo: Cover May Be Different
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing Paperback - 2015
by Avi Santo
Details
- Title Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
- Author Avi Santo
- Binding Paperback
- Pages 331
- Volumes 1
- Language ENG
- Publisher University of Texas Press
- Date 2015-04
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780292772540 / 0292772548
- Weight 1 lbs (0.45 kg)
- Dimensions 9 x 6 x 0.9 in (22.86 x 15.24 x 2.29 cm)
-
Themes
- Aspects (Academic): Film
- Library of Congress subjects Branding (Marketing), Product management
- Library of Congress Catalog Number 2014023338
- Dewey Decimal Code 658.827
Media reviews
Citations
- Choice, 07/01/2016, Page 0
More Copies for Sale
Stock Photo: Cover May Be Different
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series)
by Avi Santo
- Used
- Very Good
- Paperback
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780292772540 / 0292772548
- Quantity Available
- 1
- Seller
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Atlanta, Georgia, United States
- Item Price
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$17.50$5.99 shipping to USA
Show Details
Item Price
$17.50
$5.99
shipping to USA
Stock Photo: Cover May Be Different
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series)
by Avi Santo
- Used
- Very Good
- Paperback
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780292772540 / 0292772548
- Quantity Available
- 1
- Seller
-
Atlanta, Georgia, United States
- Item Price
-
$17.50$5.99 shipping to USA
Show Details
Description:
University of Texas Press, April 2015. Trade Paperback . Very Good. Shrinkwrapped.
Item Price
$17.50
$5.99
shipping to USA
Stock Photo: Cover May Be Different
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series)
by Santo, Avi
- Used
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780292772540 / 0292772548
- Quantity Available
- 1
- Seller
-
Simi Valley, California, United States
- Item Price
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$21.13$3.99 shipping to USA
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Description:
University of Texas Press, 2015-04-15. Paperback. Like New. 0.8000 9.0000 6.0000. Still Sealed in Plastic. Never used!
Item Price
$21.13
$3.99
shipping to USA
Stock Photo: Cover May Be Different
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series)
by Santo, Avi
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780292772540 / 0292772548
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
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$29.22$16.49 shipping to USA
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Description:
University of Texas Press, 2015. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780292772540
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$29.22
$16.49
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Stock Photo: Cover May Be Different
Selling the Silver Bullet The Lone Ranger and Transmedia Brand Licensing
by Santo, Avi
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780292772540 / 0292772548
- Quantity Available
- 1
- Seller
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Exeter, Devon, United Kingdom
- Item Price
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$33.35$12.93 shipping to USA
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Description:
Univ of Texas Pr, 2015. Paperback. New. 319 pages. 9.00x6.00x1.00 inches.
Item Price
$33.35
$12.93
shipping to USA
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
by Avi Santo
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780292772540 / 0292772548
- Quantity Available
- 3
- Seller
-
Southport, Merseyside, United Kingdom
- Item Price
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$33.56$12.87 shipping to USA
Show Details
Description:
Paperback / softback. New. Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by…
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$33.56
$12.87
shipping to USA
Stock Photo: Cover May Be Different
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies Series)
by Santo, Avi
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780292772540 / 0292772548
- Quantity Available
- 1
- Seller
-
Newport Coast, California, United States
- Item Price
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$66.02FREE shipping to USA
Show Details
Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
$66.02
FREE shipping to USA