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Essentials of Marketing Management Hardcover - 2010
by Geoffrey Lancaster; Lester Massingham
Details
- Title Essentials of Marketing Management
- Author Geoffrey Lancaster; Lester Massingham
- Binding Hardcover
- Pages 552
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2010-11
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780415553469 / 0415553466
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Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 2010002512
- Dewey Decimal Code 658.8