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Essentials of Marketing Management
Stock Photo: Cover May Be Different

Essentials of Marketing Management Hardcover - 2010

by Geoffrey Lancaster; Lester Massingham


Details

  • Title Essentials of Marketing Management
  • Author Geoffrey Lancaster; Lester Massingham
  • Binding Hardcover
  • Pages 552
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2010-11
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780415553469 / 0415553466
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2010002512
  • Dewey Decimal Code 658.8

About the author

Geoff Lancaster is Dean of Academic Studies at London School of Commerce, UK. He is also Chairman of the Durham Associates Group Ltd.

Lester Massingham is Chairman of CMC Group, a management development and consulting company with businesses in South East Asia, the Middle East and Europe.