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Conversations with Marketing Masters
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Conversations with Marketing Masters Hardcover - 2007

by Laura Mazur; Louella Miles


From the publisher

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

From the rear cover

Conversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our era's most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations offer leading-edge thinking as a basis for shaping the marketing future.

Introducing the Marketing Masters...

  • Philip Kotler
  • David Aaker
  • Jean-Claude Larreche
  • Regis McKenna
  • Don Peppers
  • Martha Rogers
  • John Quelch
  • Al Ries
  • Don Schultz
  • Patricia Seybold
  • Jack Trout
  • Lester Wunderman

Details

  • Title Conversations with Marketing Masters
  • Author Laura Mazur; Louella Miles
  • Binding Hardcover
  • Edition INTERNATIONAL ED
  • Pages 248
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date March 26, 2007
  • Illustrated Yes
  • Features Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780470025918 / 0470025913
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.03 x 6.43 x 0.77 in (22.94 x 16.33 x 1.96 cm)
  • Library of Congress subjects Marketing, Marketing - Management
  • Library of Congress Catalog Number 2006036078
  • Dewey Decimal Code 658.8

About the author

Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of the UK's Marketing magazine from 1986 to 1989. She has written for a range of publications, including a weekly column for Marketing magazine for five years, and is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports.
Since they formed Writers 4 Management in 2004, she and her business partner, Louella Miles, have worked with a range of organizations and individuals, including writing white papers, running writing training courses, and acting as ghost writers/editors on a number of books. An economics graduate of Smith College in the USA, she also has an MA from the University of London in Soviet studies.

Louella Miles is a business writer, and Laura's partner in Writers 4 Management. She started in consumer journalism in 1976, with the Consumers' Association, before moving over to business writing in 1980. She was managing editor of Marketing magazine through the mid to late 1980s. Her portfolio includes management reports on topics as diverse as corporate reputation and sponsorship, published by Management Today and International Marketing Reports respectively. She has also, for the past seven years, edited a weekly media newsletter, and produces a range of titles on qualitative research.

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Conversations With Marketing Masters
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Conversations With Marketing Masters

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Conversations with Marketing Masters
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Conversations with Marketing Masters

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ISBN 10 / ISBN 13
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John Wiley and Sons, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470025918
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