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Marketing
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Marketing Hardcover - 2008 - 15th Edition

by Pride, William M.; Ferrell


From the publisher

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

Details

  • Title Marketing
  • Author Pride, William M.; Ferrell
  • Binding Hardcover
  • Edition number 15th
  • Edition 15
  • Pages 736
  • Publisher South-Western College Pub, Cincinnati, Ohio, U.S.A.
  • Date 2008-12
  • ISBN 9780547167473
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Marketing

Marketing

by William M. (William M. Pride) Pride; Ferrell

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  • Hardcover
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9780547167473 / 0547167474
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Cengage South-Western, 2008. Hardcover. Very Good. Disclaimer:Dust jacket quality is not guaranteed.
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Marketing
Stock Photo: Cover May Be Different

Marketing

by Pride, William M.,Ferrell

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780547167473 / 0547167474
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South-Western College Pub, 12/29/2008 12:00:01. hardcover. Good. 1.2000 in x 11.2000 in x 8.8000 in. This is a used book in good condition and may show some signs of use or wear .
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$15.45
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Marketing
Stock Photo: Cover May Be Different

Marketing

by William M. Pride; Ferrell

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780547167473 / 0547167474
Quantity Available
1
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HOUSTON, Texas, United States
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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South-Western College Pub, 2008-12-29. Hardcover. Good.
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$16.94
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MARKETING, 15TH EDITION

by PRIDE/FERRELL

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