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Google Analytics: Understanding Visitor Behavior
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Google Analytics: Understanding Visitor Behavior Paperback - 2010 - 1st Edition

by Justin Cutroni

This practical guide shows users how this powerful and free tool works, and how they can configure it to meet the needs of their business.


From the publisher

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.

Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
  • Discover exactly how the Google Analytics system works
  • Learn how to configure the system to measure data most relevant to your business goals
  • Track online marketing activities, including cost-per-click ads, email, and internal campaigns
  • Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
  • Configure Google Analytics to track enterprise data, including multiple domains
  • Use advanced techniques such as custom variables and CRM integration

Details

  • Title Google Analytics: Understanding Visitor Behavior
  • Author Justin Cutroni
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher O'Reilly Media
  • Date 2010-10-05
  • Illustrated Yes
  • Features Illustrated, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9780596158002 / 0596158009
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 9.1 x 6.9 x 0.6 in (23.11 x 17.53 x 1.52 cm)
  • Library of Congress subjects Web usage mining - Computer programs
  • Dewey Decimal Code 006.312

Media reviews

Citations

  • Scitech Book News, 12/01/2010, Page 182

About the author

Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.Justin is authorized by Google to teach Google Analytics Seminars for Success and has conducted numerous training events in the US and Europe.

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