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Computer Aided Marketing and Selling
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Computer Aided Marketing and Selling Paperback - 1993

by Robert Shaw


From the publisher

Aims to help the reader apply the use of computers in a marketing and selling environment. It is a practical book which uses questionnaires throughout, and is suitable reading for marketing managers, sales managers, advertising agencies and data processing analysts.

Details

  • Title Computer Aided Marketing and Selling
  • Author Robert Shaw
  • Binding Paperback
  • Pages 160
  • Volumes 1
  • Language ENG
  • Publisher Butterworth-Heinemann
  • Date December 1993
  • ISBN 9780750617079 / 0750617071
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 9.2 x 6.15 x 0.6 in (23.37 x 15.62 x 1.52 cm)
  • Dewey Decimal Code 658