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Selling Modernity: Advertising in Twentieth-Century Germany Hardcover - 2007
by Pamela Swett Leighninger (Editor); S. Jonathan Wiesen (Editor); Jonathan R. Zatlin (Editor)
From the rear cover
"A highly readable and wide-ranging compilation of innovative essays on German advertising and the people who produced it under dramatically different political regimes. This major contribution to understanding the culturally specific workings of modern economies will be of interest to specialists, students, and a broader audience."--Uta G. Poiger, author of "Jazz, Rock, and Rebels: Cold War Politics and American Culture in a Divided Germany"
Details
- Title Selling Modernity: Advertising in Twentieth-Century Germany
- Author Pamela Swett Leighninger (Editor); S. Jonathan Wiesen (Editor); Jonathan R. Zatlin (Editor)
- Binding Hardcover
- Pages 384
- Volumes 1
- Language ENG
- Publisher Duke University Press
- Date September 2007
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780822340478 / 082234047X
-
Themes
- Chronological Period: 20th Century
- Cultural Region: Germany
- Library of Congress subjects Consumption (Economics) - Germany - History, Advertising - Germany - History - 20th
- Library of Congress Catalog Number 2007009342
- Dewey Decimal Code 659.109
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Selling Modernity: Advertising in Twentieth-Century Germany
by Pamela E. Swett
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- Hardcover
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- New
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- Hardcover
- ISBN 10 / ISBN 13
- 9780822340478 / 082234047x
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Southport, Merseyside, United Kingdom
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$131.32$12.86 shipping to USA
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Hardback. New. Explores such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, and the use of advertising to promote mass consumption in West Germany. This book focuses on the actors who had the greatest stake in successful merchandising.
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Selling Modernity Advertising in TwentiethCentury Germany
by Swett, Pamela E. (Editor)/ Wiesen, S. Jonathan (Editor)/ Zatlin, Jonathan R. (Editor)
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780822340478 / 082234047X
- Quantity Available
- 1
- Seller
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Exeter, Devon, United Kingdom
- Item Price
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$168.01$12.93 shipping to USA
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Description:
Duke Univ Pr, 2007. Hardcover. New. 364 pages. 9.50x8.50x0.50 inches.
Item Price
$168.01
$12.93
shipping to USA