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Design and Technology of Packaging Decoration for the Consumer Market (Sheffield
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Design and Technology of Packaging Decoration for the Consumer Market (Sheffield Packaging Technology, V. 1) Unknown - 2001 - 1st Edition

by Geoff A. Giles


From the publisher

Packaging for the fast moving consumer goods market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colors, typefaces, and images that must support the brand. Design and Technology of Packaging Decoration for the Consumer Market guides you through the technical and commercial factors to consider when planning the decoration, or label, of a package:

  • the printing technologies
  • their relevance to the labeling formats or structural package
  • the application of the label to the structural package
  • the development of artwork
  • the use and impact of labeling on a range of consumer products
  • some legal considerations
    The book concludes with a chapter on future labeling systems. The role of the packaging technologist is to ensure that the creative design is translated into a functional representation. The challenge is to have both the design and the execution working in harmony. With an emphasis on technology, this practical handbook will help you achieve this.
  • First line

    The development of packaging decoration for the consumer market is a subject which requires consideration of a number of issues: the image and copy to be shown on the container, the processes of converting the design and copy into something which can be produced on the container, and the selection of technology to apply the design to the chosen substrate, be it a container or a secondary format which is then attached to a container.

    Details

    • Title Design and Technology of Packaging Decoration for the Consumer Market (Sheffield Packaging Technology, V. 1)
    • Author Geoff A. Giles
    • Binding unknown
    • Edition number 1st
    • Edition 1
    • Publisher Blackwell
    • Date January 8, 2001
    • ISBN 9780849305061