Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners Hardcover - 1995
by Jean-Philippe DesChamps; P. Ranganath Nayak (With); Jean Philippe DesChamps
Featuring lessons from the best product creators in the world--including Canon, Ford, Honda, Rubbermaid, and Toshiba--this book shows that the key to constantly creating world-class products is to focus the entire organization on the product creation process. It will show organizations what to do to realign the organization, mobilize for continuous improvement, and achieve sustained high performance.
From the rear cover
Product juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organization on the interlocking elements of the product creation process - from customer analysis and product development to manufacturing and marketing. Product Juggernauts is grounded in the authors' years of hands-on consulting experience. It features lessons from companies that consider product creation to be their core process and work hard at improving it - including Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba. Product Juggernauts shows that the key to constantly creating world-class products, whether companies choose to compete on speed, service, innovation, value, design, product proliferation, or any combination of these, is to develop seven core competencies across every function in the organization. Companies must: create a customer obsession; devise a bold product strategy and plan; deploy a multifunctional product creation process; empower program managers; forge committed teams; marshall the best resources; speed up the process. Product Juggernauts is a holistic, practical, and original book that will change the way organizations think about the product creation process and - through vivid examples of successful companies and managers' checklists for specific action - show them what to do to realign the organization toward a process focus and achieve sustained high performance.
Details
- Title Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
- Author Jean-Philippe DesChamps; P. Ranganath Nayak (With); Jean Philippe DesChamps
- Binding Hardcover
- Edition First Edition
- Pages 472
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, MA, U.S.A.
- Date 1995-03
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780875843414 / 0875843417
- Weight 1.96 lbs (0.89 kg)
- Dimensions 9.55 x 6.4 x 1.64 in (24.26 x 16.26 x 4.17 cm)
- Library of Congress subjects Industrial management, Product management
- Library of Congress Catalog Number 94039670
- Dewey Decimal Code 658.56
Media reviews
Citations
- Booklist, 03/01/1995, Page 1166
- Library Journal, 03/15/1995, Page 80
- LJ Best Business Books, 01/01/1996, Page 38
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