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Web Marketing for Dummies
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Web Marketing for Dummies Paperback - 2011 - 3rd Edition

by Jan Zimmerman

From the publisher

Get the latest tools and trends in web marketing with this new edition of a bestseller

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.

  • Reflects current marketing trends
  • Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
  • Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence
  • Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more
  • Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans

Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Details

  • Title Web Marketing for Dummies
  • Author Jan Zimmerman
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher For Dummies
  • Date 2011-12
  • Illustrated Yes
  • ISBN 9781118065167 / 1118065166
  • Weight 1.4 lbs (0.64 kg)
  • Dimensions 9.2 x 7.4 x 1 in (23.37 x 18.80 x 2.54 cm)
  • Library of Congress subjects Internet marketing, Internet advertising
  • Dewey Decimal Code 658.872

About the author

Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.
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