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Consumer Behavior: Perspectives, Findings and Explanations Paperback - 2012 - 2012th Edition
by John O'Shaughnessy
From the rear cover
Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis.
Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.Details
- Title Consumer Behavior: Perspectives, Findings and Explanations
- Author John O'Shaughnessy
- Binding Paperback
- Edition number 2012th
- Edition 2012
- Pages 536
- Volumes 1
- Language ENG
- Publisher Bloomsbury Publishing PLC
- Date 2012-12-04
- Features Bibliography, Index, Table of Contents
- ISBN 9781137003768 / 1137003766
- Weight 1.75 lbs (0.79 kg)
- Dimensions 9.1 x 6.1 x 0.9 in (23.11 x 15.49 x 2.29 cm)
- Library of Congress subjects Consumer behavior
- Library of Congress Catalog Number 2012036866
- Dewey Decimal Code 658.834
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by O'Shaughnessy, John
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Consumer Behaviour: Perspectives, Findings and Explanations
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Paperback / softback. New. A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
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Consumer Behaviour: Perspectives, Findings and Explanations
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