From the rear cover
For nearly twenty years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
Now into its eighth edition, Global Marketing continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing.
Key Features include:
- A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
- Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help students comprehend theory and apply it to the real world.
- End of part and end of chapter case studies helping students to understand how the theory relates to real world application.
It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.
Details
- Title Global Marketing
- Author Svend Hollensen
- Binding Paperback
- Pages 808
- Volumes 1
- Language ENG
- Publisher Pearson/Education
- Features Bibliography, Index
- ISBN 9781292251806 / 1292251808
- Weight 3.4 lbs (1.54 kg)
- Dimensions 10.31 x 7.56 x 1.26 in (26.19 x 19.20 x 3.20 cm)
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Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Export marketing
- Library of Congress Catalog Number 2019044341
- Dewey Decimal Code 658.84
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Global Marketing
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Global Marketing 8E by Svend Hollensen
by Hollensen, Svend
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