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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Yes!: 50 Scientifically Proven Ways to Be Persuasive Hardcover - 2008

by Noah J. Goldstein; Steve J. Martin; Robert Cialdini


From the publisher

Includes bibliographical references.

Details

  • Title Yes!: 50 Scientifically Proven Ways to Be Persuasive
  • Author Noah J. Goldstein; Steve J. Martin; Robert Cialdini
  • Binding Hardcover
  • Edition [ Edition: Repri
  • Pages 258
  • Volumes 1
  • Language ENG
  • Publisher Free Press, 3-27
  • Date 2008-06
  • ISBN 9781416570967 / 1416570969
  • Weight 0.74 lbs (0.34 kg)
  • Dimensions 8.18 x 5.27 x 0.98 in (20.78 x 13.39 x 2.49 cm)
  • Library of Congress subjects Business communication, Interpersonal communication
  • Library of Congress Catalog Number 2007041917
  • Dewey Decimal Code 658.45

About the author

Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

Steve Martin is the UK-based co-director of Influence at Work. Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.

Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini's books ethically and effectively.

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