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Brand Portfolio Strategy
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Brand Portfolio Strategy - 2009

by David A. Aaker


Details

  • Title Brand Portfolio Strategy
  • Author David A. Aaker
  • Publisher Simon and Schuster
  • Date 2009-12-01
  • ISBN 9781439188835

Media reviews

John Elkins, EVP, Global Brand, Marketing & Corporate Relations, Visa International

With timely insight, Aaker shows how to use portfolio tools to help firms address the strategic challenge of staying relevant and differentiated in dynamic markets.