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Campaign Communication and Political Marketing
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Campaign Communication and Political Marketing Unknown - 2011

by Philippe J. Maarek


Details

  • Title Campaign Communication and Political Marketing
  • Author Philippe J. Maarek
  • Binding unknown
  • Publisher John Wiley & Sons
  • Date 2011
  • ISBN 9781444340693

About the author

Philippe J. Maarek is a professor of information and communication science at the University of Paris East. He chairs the Section of Political Communication Research of the International Association for Media and Communication Research (IAMCR), and is former chair of the Research Committee in Political Communication of the International Political Science Association (IPSA). He is the founder and director of the Center for Comparative Studies in Political and Public Communication and is co-founder and former director of the Public and Political Communication Department at the University of Paris-East. He is on the editorial board of the International Journal of Press/Politics, European Journal of Communication, Central European Journal of Communication, the Spanish-language Estudios de Comunicacion Politica, and the Italian-language Communicazione Politica. Maarek is the author of Communication et Marketing de l'Homme Politique, (2007), and La Communication des lections prsidentielles de 2007, participation ou reprsentation? (2009).