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Buzzmarketing: Get People to Talk about Your Stuff Hardcover - 2005 - 1st Edition
by Mark Hughes
As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com called 'one of the greatest publicity coups' in history by Time.
In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff from Miller Lite during the 'Tastes Great Less Filling' era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.
Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.
Summary
First line
When I worked in the corporate world of big brands, I spent millions of dollars on conventional advertising, And guess what I got?
Details
- Title Buzzmarketing: Get People to Talk about Your Stuff
- Author Mark Hughes
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 242
- Volumes 1
- Language ENG
- Publisher Portfolio, New York, New York, U.S.A.
- Date July 7, 2005
- Illustrated Yes
- ISBN 9781591840923 / 1591840929
- Weight 0.98 lbs (0.44 kg)
- Dimensions 9.46 x 6.36 x 0.97 in (24.03 x 16.15 x 2.46 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Marketing, Publicity
- Library of Congress Catalog Number 2004060233
- Dewey Decimal Code 659.133
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