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Marketing Fashion, Second Edition: Strategy, Branding and Promotion
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Marketing Fashion, Second Edition: Strategy, Branding and Promotion Paperback - 2015 - 2nd Edition

by Harriet Posner


Details

  • Title Marketing Fashion, Second Edition: Strategy, Branding and Promotion
  • Author Harriet Posner
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Laurence King
  • Date 2015
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781780675664 / 1780675666
  • Weight 1.9 lbs (0.86 kg)
  • Dimensions 10 x 7.4 x 0.7 in (25.40 x 18.80 x 1.78 cm)
  • Library of Congress subjects Branding (Marketing), Clothing trade
  • Dewey Decimal Code 391

About the author

Harriet Posner is Course Leader for fashion communication and promotion at Norwich University of the Arts, UK. After graduating from Central Saint Martins College of Art & Design in London, she established her own knitwear label selling in major stores worldwide. She has a wealth of experience as a fashion designer, retail buyer, and international consultant in fashion marketing and branding. Harriet is a passionate mentor of new and emerging talents in the fashion industry.
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Marketing Fashion, Second edition: Strategy, Branding and Promotion

Marketing Fashion, Second edition: Strategy, Branding and Promotion

by Posner, Harriet

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Marketing Fashion, Second edition: Strategy, Branding and Promotion
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Marketing Fashion, Second edition: Strategy, Branding and Promotion

by Posner, Harriet

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Marketing Fashion, Second edition: Strategy, Branding and Promotion
Stock Photo: Cover May Be Different

Marketing Fashion, Second edition: Strategy, Branding and Promotion

by Posner, Harriet

  • Used
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  • Paperback
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Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9781780675664 / 1780675666
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Marketing Fashion, Second edition: Strategy, Branding and Promotion
Stock Photo: Cover May Be Different

Marketing Fashion, Second edition: Strategy, Branding and Promotion

by Posner, Harriet

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ISBN 10 / ISBN 13
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Marketing Fashion, Second edition: Strategy, Branding and Promotion
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Marketing Fashion, Second edition: Strategy, Branding and Promotion

by Posner, Harriet

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Marketing Fashion, Second edition: Strategy, Branding and Promotion
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Marketing Fashion, Second edition: Strategy, Branding and Promotion

by Posner, Harriet

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Marketing Fashion, Second edition: Strategy, Branding and Promotion
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Marketing Fashion, Second edition: Strategy, Branding and Promotion

by Posner, Harriet

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Marketing Fashion, Second Edition Strategy, Branding and Promotion
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Marketing Fashion, Second Edition Strategy, Branding and Promotion

by Posner, Harriet

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ISBN 10 / ISBN 13
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Marketing Fashion, Second edition: Strategy, Branding and Promotion

Marketing Fashion, Second edition: Strategy, Branding and Promotion

by Harriet Posner

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Paperback / softback. New. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
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Marketing Fashion, Second edition: Strategy, Branding and Promotion
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