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Marketing Fashion, Second Edition: Strategy, Branding and Promotion Paperback - 2015 - 2nd Edition
by Harriet Posner
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- Title Marketing Fashion, Second Edition: Strategy, Branding and Promotion
- Author Harriet Posner
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 240
- Volumes 1
- Language ENG
- Publisher Laurence King
- Date 2015
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9781780675664 / 1780675666
- Weight 1.9 lbs (0.86 kg)
- Dimensions 10 x 7.4 x 0.7 in (25.40 x 18.80 x 1.78 cm)
- Library of Congress subjects Branding (Marketing), Clothing trade
- Dewey Decimal Code 391
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Marketing Fashion, Second edition: Strategy, Branding and Promotion
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Marketing Fashion, Second edition: Strategy, Branding and Promotion
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Paperback / softback. New. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
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Laurence King Publishing , pp. 240 . Papeback. New.
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