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What Is Packaging Design?
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What Is Packaging Design? Hardcover - 2003

by Giles Calver


From the publisher

"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."
"Grafik"


This is a highly visual, compact-format sourcebook, packed with top international packaging designersAE contemporary work, accompanied by essays on the surrounding issues.What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.

First line

Packaging emerged in the 19th century as new technologies enabled manufacturers and growers to supply their products to stores in pre-packaged formats.

Details

  • Title What Is Packaging Design?
  • Author Giles Calver
  • Binding Hardcover
  • Edition First Edition
  • Pages 255
  • Volumes 1
  • Language ENG
  • Publisher Rotovision, United Kingdom
  • Date December 1, 2003
  • Illustrated Yes
  • ISBN 9782880466183 / 2880466180
  • Weight 2 lbs (0.91 kg)
  • Dimensions 8.96 x 6.99 x 0.98 in (22.76 x 17.75 x 2.49 cm)
  • Dewey Decimal Code 688.88

About the author

Giles Calver is the co-founder, design strategist and Managing Director of Lippa Pearce Design. Giles previously worked for Ogilvy & Mather Direct and DMB&B Direct before forming Lippa Pearce. Giles currently works with a broad range of clients developing brand and communication strategies. He is also the author of the RotoVision book "Retail Graphics." He lives and works in London.
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What is Packaging Design? (Essential Design Handbooks S.)

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What is Packaging Design? (Essential Design Handbooks S.)

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What Is Packaging Design?
Stock Photo: Cover May Be Different

What Is Packaging Design?

by Calver, Giles

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ISBN 10 / ISBN 13
9782880466183 / 2880466180
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What Is Packaging Design?
Stock Photo: Cover May Be Different

What Is Packaging Design?

by Calver, Giles

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Used - Very Good
ISBN 10 / ISBN 13
9782880466183 / 2880466180
Quantity Available
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What Is Packaging Design?
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What Is Packaging Design?

by Giles Calver

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What Is Packaging Design?

What Is Packaging Design?

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What Is Packaging Design?

What Is Packaging Design?

by Giles Calver

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by Giles Calver

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ISBN 10 / ISBN 13
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What Is Packaging Design?
Stock Photo: Cover May Be Different

What Is Packaging Design?

by Calver, Giles

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ISBN 10 / ISBN 13
9782880466183 / 2880466180
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What is Packaging Design? (Essential Design Handbook)
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What is Packaging Design? (Essential Design Handbook)

by Giles Calver

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
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