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Ride the Change: A Perspective on the Changing Indian Consumer, Market, and Marketing Hardcover - 2009 - 1st Edition
by M. G. Parameswaran
Details
- Title Ride the Change: A Perspective on the Changing Indian Consumer, Market, and Marketing
- Author M. G. Parameswaran
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 192
- Volumes 1
- Language ENG
- Publisher TATA McGraw-Hill Publishing Company, Noida, Uttar Pradesh, India
- Date 2009
- ISBN 9780070147942 / 0070147949
- Library of Congress subjects India - Economic conditions - 1991-, Consumption (Economics) - India
- Library of Congress Catalog Number 2009346092
- Dewey Decimal Code 658.834