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Ride the Change: A Perspective on the Changing Indian Consumer, Market, and
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Ride the Change: A Perspective on the Changing Indian Consumer, Market, and Marketing Hardcover - 2009 - 1st Edition

by M. G. Parameswaran


Details

  • Title Ride the Change: A Perspective on the Changing Indian Consumer, Market, and Marketing
  • Author M. G. Parameswaran
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher TATA McGraw-Hill Publishing Company, Noida, Uttar Pradesh, India
  • Date 2009
  • ISBN 9780070147942 / 0070147949
  • Library of Congress subjects India - Economic conditions - 1991-, Consumption (Economics) - India
  • Library of Congress Catalog Number 2009346092
  • Dewey Decimal Code 658.834