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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Hardcover - 2006 - 1st Edition

by Joseph A. Michelli

Featuring fresh-brewed, piping-hot leadership strategies that have made Starbucks a robust company worldwide, this book presents a rich mix of ideas for businesses that want to learn how to apply the secret behind Starbucks' phenomenal vision, creativity, and leadership within their company and in their field.


From the publisher

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

  • Reach out to entire communities
  • Listen to individual workers and consumers
  • Seize growth opportunities in every market
  • Custom-design a truly satisfying experience that benefits everyone
  • involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

From the rear cover

"Keen insight on the transformational power of Starbucks."-Dr. Jackie Freiberg, bestselling coauthor, Guts! and Nuts!

"Practical, proven ideas and strategies that you can apply immediately."-Brian Tracy, bestselling author of Million Dollar Habits

How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience.

  • Principle 1: Make It Your Own
  • Principle 2: Everything Matters
  • Principle 3: Surprise and Delight
  • Principle 4: Embrace Resistance
  • Principle 5: Leave Your Mark

Details

  • Title The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
  • Author Joseph A. Michelli
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, New York
  • Date 2006-10-05
  • Features Bibliography
  • ISBN 9780071477840 / 0071477845
  • Weight 0.84 lbs (0.38 kg)
  • Dimensions 8.52 x 5.58 x 0.84 in (21.64 x 14.17 x 2.13 cm)
  • Library of Congress subjects Success in business, Starbucks Coffee Company
  • Library of Congress Catalog Number 2006016788
  • Dewey Decimal Code 658

Media reviews

Citations

  • Library Journal, 09/01/2006, Page 158
  • LJ Best Business Books, 03/15/2007, Page 31
  • Publishers Weekly, 09/11/2006, Page 43

About the author

Joseph A. Michelli, Ph.D., is the founder of Lessons for Success, a training, consulting, and keynote presentation company. He also hosts an award-winning daily radio show on KVOR-AM in Colorado and speaks to various organizations throughout the world. Visit josephmichelli.com

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