The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success Hardcover - 2008 - 1st Edition
by Duane Knapp
From the rear cover
Praise for
The BrandPromise
"As the world's largest owner of private golf and dining clubs, we strongly recommend the 'BrandPromise(R) Philosophy.' Without a genuine promise most businesses are likely to find themselves merely a commodity."-Eric Affeldt, President and Chief Executive Officer, ClubCorp
"Genuine Brands begin with passion and a promise; The BrandPromise is the practical guide to accomplishing both."-William L. Eldien, President and Chief Executive Officer, Nolet Spirits U.S.A./Ketel One Vodka
"If you're really sincere about creating a personal brand, The BrandPromise is your key to success."-Annika Sorenstam, President, ANNIKA
"It's more important than ever for nonprofits to make a promise. The BrandPromise provides the roadmap."-David Williams, President and Chief Executive Officer, Make-A-Wish Foundation of America
"The BrandPromise methodology is fundamental for communities that strive to create exceptional destinations for visitors, businesses, and residents."--Rick Antonson, President and Chief Executive Officer, Tourism Vancouver
"Every brand needs to answer the fundamental question, 'What's our promise?' Then it should measue the delivery. The BrandPromise provides the right strategy."--Warren Bryant, Chairman, President, and Chief Executive Officer, Longs Drug Stores
Details
- Title The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
- Author Duane Knapp
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 288
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, New York
- Date 2008-03-01
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780071494410 / 0071494413
- Weight 1.24 lbs (0.56 kg)
- Dimensions 9.32 x 6.52 x 0.98 in (23.67 x 16.56 x 2.49 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Customer services, Customer relations
- Library of Congress Catalog Number 2008276048
- Dewey Decimal Code 658.8
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