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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired
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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations Hardcover - 2008

by Leonard Berry; Kent Seltman


From the publisher

Includes bibliographical references and index.

Details

  • Title Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations
  • Author Leonard Berry; Kent Seltman
  • Binding Hardcover
  • Edition [ Edition: first
  • Pages 312
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, New York, New York
  • Date 2008-05
  • ISBN 9780071590730 / 0071590730
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9.2 x 7 x 1.1 in (23.37 x 17.78 x 2.79 cm)
  • Library of Congress subjects Success in business, Management
  • Dewey Decimal Code 362.110

About the author

Leonard Berry, PhD, is Distinguished Professor of Marketing, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also Professor of Humanities in Medicine, College of Medicine, Texas A&M Health Science Center. Dr. Berry is the author of several service quality bestsellers and the recipient of the 2007 American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award and the 2008 Paul D. Converse Award.

Kent Seltman, PhD, served as director of marketing at Mayo Clinic from 1992 through 2006. With more than 25 years of experience in healthcare marketing, Dr. Seltman writes and lectures frequently on marketing and branding. He also served as editor of Marketing Health Services, published by the American Marketing Association.

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Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations
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Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations

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Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations
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Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations

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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations
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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations

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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations

by Berry, Leonard L., Seltman, Kent D

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