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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Hardcover - 2012 - 1st Edition
by Amitava Chattopadhyay; Rajeev Batra; Aysegul Ozsomer
Details
- Title The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
- Author Amitava Chattopadhyay; Rajeev Batra; Aysegul Ozsomer
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 320
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies
- Date 2012-06-08
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780071782890 / 0071782893
- Weight 1.43 lbs (0.65 kg)
- Dimensions 9.27 x 6.39 x 1.22 in (23.55 x 16.23 x 3.10 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Branding (Marketing), Strategic planning
- Library of Congress Catalog Number 2012015325
- Dewey Decimal Code 658.827
Media reviews
Citations
- Choice, 05/01/2013, Page 0
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
by Chattopadhyay, A. et al.
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McGraw-Hill , 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780071782890
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay, Rajeev Batra
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
by Batra, Rajeev, Ozsomer, Aysegul, Chattopadhyay, Amitava
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McGraw-Hill Education. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
by Batra, Rajeev, Ozsomer, Aysegul, Chattopadhyay, Amitava
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McGraw Hill. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands (BUSINESS BOOKS)
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay; Rajeev Batra
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay
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Hardback. New. How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tactics fueling these companies' meteoric rise.
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay
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