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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Hardcover - 2012 - 1st Edition

by Amitava Chattopadhyay; Rajeev Batra; Aysegul Ozsomer


From the publisher

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations

Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.

To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.

Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD.
Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan.
Aysegul Ozsomer is associate professor of Marketing at Ko University, Istanbul, Turkey.

Details

  • Title The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
  • Author Amitava Chattopadhyay; Rajeev Batra; Aysegul Ozsomer
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies
  • Date 2012-06-08
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780071782890 / 0071782893
  • Weight 1.43 lbs (0.65 kg)
  • Dimensions 9.27 x 6.39 x 1.22 in (23.55 x 16.23 x 3.10 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Branding (Marketing), Strategic planning
  • Library of Congress Catalog Number 2012015325
  • Dewey Decimal Code 658.827

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Citations

  • Choice, 05/01/2013, Page 0
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
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Hardback. New. How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tactics fueling these companies' meteoric rise.
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