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Services Marketing: Integrating Customer Focus Across the Firm
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Services Marketing: Integrating Customer Focus Across the Firm Hardcover - 2012

by Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler


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  • Title Services Marketing: Integrating Customer Focus Across the Firm
  • Author Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
  • Binding Hardcover
  • Edition INTERNATIONAL ED
  • Pages 642
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Education, London
  • Date 2012-03
  • Illustrated Yes
  • ISBN 9780078112058 / 0078112052
  • Weight 3.05 lbs (1.38 kg)
  • Dimensions 10.1 x 8 x 1.2 in (25.65 x 20.32 x 3.05 cm)
  • Library of Congress subjects Marketing, Customer services
  • Library of Congress Catalog Number 2011051073
  • Dewey Decimal Code 658.8
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Services Marketing (6th Edition)
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Services Marketing (6th Edition)

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Services Marketing

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Services Marketing

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Services Marketing (6th Edition)
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Services Marketing (6th Edition)

by Zeithaml, Valerie, Bitner, Mary Jo, Gremler, Dwayne

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Services Marketing (6th Edition)
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Services Marketing (6th Edition)

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Services Marketing (6th Edition)
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Services Marketing (6th Edition)

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Services Marketing

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Services Marketing (6th Edition)
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Services Marketing (6th Edition)

by Zeithaml, Valerie

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