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Destination Brands
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Destination Brands Paperback - 2011 - 3rd Edition

by Nigel Morgan; Annette Pritchard; Roger Pride


From the publisher

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Details

  • Title Destination Brands
  • Author Nigel Morgan; Annette Pritchard; Roger Pride
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Pages 392
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2011-03-09
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780080969305 / 0080969305
  • Weight 1.75 lbs (0.79 kg)
  • Dimensions 9.1 x 7.4 x 0.8 in (23.11 x 18.80 x 2.03 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Tourism - Marketing, Advertising - Tourism
  • Library of Congress Catalog Number 2013387228
  • Dewey Decimal Code 338.479

About the author

Nigel Morgan, Annette Pritchard, Roger Pride
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Destination Brands: Managing Place Reputation (Third Edition)
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Destination Brands: Managing Place Reputation (Third Edition)

by Morgan, N. et al

  • Used
  • Paperback
Condition
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ISBN 10 / ISBN 13
9780080969305 / 0080969305
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Elsevier/Butterworth-Heinemann, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780080969305
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Destination Brands : Managing Place Reputation
Stock Photo: Cover May Be Different

Destination Brands : Managing Place Reputation

by Morgan, Nigel, Pritchard, Annette, Pride, Roger

  • Used
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ISBN 10 / ISBN 13
9780080969305 / 0080969305
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Taylor & Francis Group. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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Destination Brands : Managing Place Reputation
Stock Photo: Cover May Be Different

Destination Brands : Managing Place Reputation

by Morgan, Nigel, Pritchard, Annette, Pride, Roger

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780080969305 / 0080969305
Quantity Available
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Dunfermline, Fife, United Kingdom
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Description:
Taylor & Francis Group. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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$6.36
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Destination Brands : Managing Place Reputation
Stock Photo: Cover May Be Different

Destination Brands : Managing Place Reputation

by Morgan, Nigel, Pritchard, Annette, Pride, Roger

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780080969305 / 0080969305
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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$6.36
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Description:
Taylor & Francis Group. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
$6.36
$10.00 shipping to USA
Destination Brands : Managing Place Reputation
Stock Photo: Cover May Be Different

Destination Brands : Managing Place Reputation

by Morgan, Nigel, Pritchard, Annette, Pride, Roger

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780080969305 / 0080969305
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$6.36
$10.00 shipping to USA

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Description:
Taylor & Francis Group. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$6.36
$10.00 shipping to USA
Destination Brands: Managing Place Reputation
Stock Photo: Cover May Be Different

Destination Brands: Managing Place Reputation

by Morgan, N., et al.

  • Used
  • Paperback
Condition
Used
Binding
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ISBN 10 / ISBN 13
9780080969305 / 0080969305
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Lincoln, Lincolnshire, United Kingdom
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Description:
Elsevier, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780080969305
Item Price
$10.34
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Destination Brands
Stock Photo: Cover May Be Different

Destination Brands

by Morgan, Nigel; Pritchard, Annette; Pride, Roger

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
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Routledge, 2011. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Destination Brands

Destination Brands

by Roger Pride; Annette Pritchard; Nigel Morgan

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780080969305 / 0080969305
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Routledge, 2011. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Destination Brands

Destination Brands

by Nigel Morgan

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ISBN 10 / ISBN 13
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Paperback. New. Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.
Item Price
$64.17
$12.83 shipping to USA
Destination Brands
Stock Photo: Cover May Be Different

Destination Brands

by Morgan, Nigel

  • Used
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  • Paperback
Condition
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Binding
Paperback
ISBN 10 / ISBN 13
9780080969305 / 0080969305
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