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Brand Management: Principles and Practices [With CDROM]
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Brand Management: Principles and Practices [With CDROM] Paperback - 2012

by Kirti Dutta


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  • Title Brand Management: Principles and Practices [With CDROM]
  • Author Kirti Dutta
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 576
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, New Delhi
  • Date 2012-05
  • Illustrated Yes
  • ISBN 9780198069867 / 0198069863
  • Weight 1.6 lbs (0.73 kg)
  • Dimensions 7.2 x 9.5 x 0.7 in (18.29 x 24.13 x 1.78 cm)
  • Dewey Decimal Code 658.8

About the author


Dr Kirti Dutta is Assistant Professor (Marketing) at Bhartiya Vidya Bhavan's Usha & Lakshmi Mittal Institute of Management, New Delhi. She has earlier worked at Institute for International Management and Technology, Gurgaon. She has over 11 years of industry experience and over 6 years of academic experience, and has obtained her PhD in branding. Dr Dutta is on the review panel of three international journals and has co-authored a textbook - Services: Marketing, Operations, and Management (OUP).
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Customers who searched for ISBN 9780198069867 might also be interested in this item:
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BRAND MANAGEMENT : PRINCIPLES AND PRACTICES

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OXFORD UNIVERSITY PRESS, 2012. Softcover. Brand New. “International Edition” - ISBN number and front cover may be different in rare cases but CONTENTS are same as the US edition. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS
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BRAND MANAGEMENT : PRINCIPLES AND PRACTICES
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BRAND MANAGEMENT : PRINCIPLES AND PRACTICES

by K., DUTTA

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Brand Management: Principles and Practices
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Brand Management: Principles and Practices

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Brand Management: Principles and Practices
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Brand Management: Principles and Practices

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