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Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing: Creating Competitive Advantage Paperback - 2012

by Douglas West; John Ford; Essam Ibrahim


Details

  • Title Strategic Marketing: Creating Competitive Advantage
  • Author Douglas West; John Ford; Essam Ibrahim
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 616
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA
  • Date 2012-11
  • Illustrated Yes
  • ISBN 9780199556601 / 0199556601
  • Weight 2.8 lbs (1.27 kg)
  • Dimensions 7.5 x 9.6 x 1.1 in (19.05 x 24.38 x 2.79 cm)
  • Library of Congress subjects Marketing - Management, Marketing - Decision making
  • Library of Congress Catalog Number 2010001522
  • Dewey Decimal Code 658.810

About the author

Douglas West is Professor of Marketing at Birmingham Business School. Prior to this he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College, and the University of Calgary.

John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues.

Essam Ibrahim is Senior Lecturer in Marketing at the University of Edinburgh. Prior to this he has taught and researched marketing at the University of Strathclyde, Manchester Metropolitan University, Huddersfield University, and Cairo University.

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Strategic Marketing: Creating Competitive Advantage

Strategic Marketing: Creating Competitive Advantage

by Ibrahim, Essam

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Strategic Marketing: Creating Competitive Advantage

Strategic Marketing: Creating Competitive Advantage

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Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing: Creating Competitive Advantage

by West, Douglas & Ford, John & Ibrahim, Essam

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Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing: Creating Competitive Advantage

by West, D. et al.

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Oxford University Press, 2010. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780199556601
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Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing: Creating Competitive Advantage

by West, D.

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Strategic Marketing : Creating Competitive Advantage
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Strategic Marketing : Creating Competitive Advantage

by Ford, John, West, Douglas, Ibrahim, Essam

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Strategic Marketing : Creating Competitive Advantage
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Strategic Marketing : Creating Competitive Advantage

by Ford, John, West, Douglas, Ibrahim, Essam

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ISBN 10 / ISBN 13
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Strategic Marketing : Creating Competitive Advantage
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Strategic Marketing : Creating Competitive Advantage

by Ford, John, West, Douglas, Ibrahim, Essam

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Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing: Creating Competitive Advantage

by West, Douglas

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Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing: Creating Competitive Advantage

by Douglas West; John Ford; Essam Ibrahim

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