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Corporate Entrepreneurship: Innovation and Strategy in Large Organizations
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Corporate Entrepreneurship: Innovation and Strategy in Large Organizations Paperback - 2013

by Paul Burns


From the rear cover

Corporate Entrepreneurship is about entrepreneurial transformation in larger organizations. Paul Burns shows how this can be achieved by building an organizational architecture - leadership, culture, structure and strategies - that encourages creativity, innovation and entrepreneurship. He synthesizes research from a number of business disciplines and draws on numerous corporate examples.

New to this edition:
- Sections on corporate governance, ethics, sustainability and corporate social responsibility
- Greater emphasis on improving shareholder value through risk management and the generation of strategic options, rather than just improving profitability
- Expanded coverage of the management of disruptive innovation and market paradigm change, as well as incremental innovation
- Coverage of the financial crisis and recession, and their implications for entrepreneurship
- Fully updated case studies and new learning resources

Corporate Entrepreneurship is an essential text for all students of Entrepreneurship and Intrapreneurship, Strategy, Innovation and Leadership.

Visit www.palgrave.com/business/burns for extensive student and lecturer resources including case studies and questions, an individual and a corporate entrepreneurship test, video commentaries and useful web links.

Details

  • Title Corporate Entrepreneurship: Innovation and Strategy in Large Organizations
  • Author Paul Burns
  • Binding Paperback
  • Edition 3rd Revised edit
  • Pages 498
  • Volumes 1
  • Language ENG
  • Publisher Red Globe Press
  • Date 2013-01
  • Features Bibliography, Index, Table of Contents, Textbook
  • ISBN 9780230304031 / 0230304036
  • Weight 2.1 lbs (0.95 kg)
  • Dimensions 9.6 x 7.4 x 0.8 in (24.38 x 18.80 x 2.03 cm)
  • Library of Congress subjects Industrial management, Creative ability in business
  • Library of Congress Catalog Number 2012036839
  • Dewey Decimal Code 658.421

About the author

Paul Burns is Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.
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Corporate Entrepreneurship: Innovation and Strategy in Large Organizations

Corporate Entrepreneurship: Innovation and Strategy in Large Organizations

by Burns, Paul

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Corporate Entrepreneurship : Entrepreneurship and Innovation in Large Organizations
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Corporate Entrepreneurship : Entrepreneurship and Innovation in Large Organizations
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