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Promotional Strategy: Managing the Marketing Communications Process
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Promotional Strategy: Managing the Marketing Communications Process Hardcover - 1994

by James F. Engel


Details

  • Title Promotional Strategy: Managing the Marketing Communications Process
  • Author James F. Engel
  • Binding Hardcover
  • Edition 8th Revised edit
  • Pages 624
  • Volumes 1
  • Language ENG
  • Publisher Irwin Professional Publishing, Burr Ridge, Illinois, U.S.A.
  • Date 1994
  • ISBN 9780256122404 / 0256122407
  • Library of Congress subjects Advertising, Marketing
  • Library of Congress Catalog Number 93048793
  • Dewey Decimal Code 658.8
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Promotional Strategy:Managing The Marketing Communications Process (MCGRAW HILL/IRWIN SERIES IN...

Promotional Strategy:Managing The Marketing Communications Process (MCGRAW HILL/IRWIN SERIES IN MARKETING)

by ENGEL

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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in...
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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

by James F. Engel

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9780256122404 / 0256122407
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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in...
Stock Photo: Cover May Be Different

Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

by James F. Engel

  • Used
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  • Hardcover
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Used - Good
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Hardcover
ISBN 10 / ISBN 13
9780256122404 / 0256122407
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PROMOTIONAL STRATEGY - MANAGING THE MARKETING COMMUNICATIONS PROCESS
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PROMOTIONAL STRATEGY - MANAGING THE MARKETING COMMUNICATIONS PROCESS

by ENGEL, JAMES F.-WARSHAW, MARTIN R.-KINNEAR, THOMAS C.,

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8th
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MGH, 1994. 8th. Unknown Binding. New/New.
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PROMOTIONAL STRATEGY - MANAGING THE MARKETING COMMUNICATIONS PROCESS
Stock Photo: Cover May Be Different

PROMOTIONAL STRATEGY - MANAGING THE MARKETING COMMUNICATIONS PROCESS

by ENGEL, JAMES F.-WARSHAW, MARTIN R.-KINNEAR, THOMAS C.,

  • Used
Condition
New
Edition
8th
ISBN 10 / ISBN 13
9780256122404 / 0256122407
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MGH, 1994. 8th. Unknown Binding. UsedLikeNew/UsedLikeNew.
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$63.00
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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in...
Stock Photo: Cover May Be Different

Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

by James F. Engel; Martin R. Warshaw; Thomas C. Kinnear

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Hardcover
ISBN 10 / ISBN 13
9780256122404 / 0256122407
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Richard D Irwin, 1994-03-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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