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Marketing Research
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Marketing Research Hardcover - 2006

by David A. Aaker; V. Kumar; George S. Day


From the publisher

Includes bibliographical references and index.

Details

  • Title Marketing Research
  • Author David A. Aaker; V. Kumar; George S. Day
  • Binding Hardcover
  • Edition INTERNATIONAL ED
  • Pages 774
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons
  • Date October 2, 2006
  • Illustrated Yes
  • ISBN 9780470050767 / 0470050764
  • Weight 3.05 lbs (1.38 kg)
  • Dimensions 10.38 x 8.16 x 1.27 in (26.37 x 20.73 x 3.23 cm)
  • Library of Congress subjects Marketing research
  • Library of Congress Catalog Number 2006046457
  • Dewey Decimal Code 658.83

About the author

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.
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Marketing Research

Marketing Research

by Day, George S.

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ISBN 10 / ISBN 13
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Marketing Research (9th Edn)
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Marketing Research (9th Edn)

by Aaker, David A. et al

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Hardcover
ISBN 10 / ISBN 13
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John Wiley & Sons, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780470050767
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Marketing Research
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Marketing Research

by Day, George S., Kumar, V., Aaker, David A

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Wiley & Sons, Incorporated, John. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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Marketing Research

Marketing Research

by David A. Aaker; George S. Day; V. Kumar

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Wiley & Sons, Incorporated, John, 2006. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Research
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Marketing Research

by Day, George S., Kumar, V., Aaker, David A

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Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.
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Marketing Research
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Marketing Research

by Aaker, David A., Kumar, V., Day, George S.

  • Used
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ISBN 10 / ISBN 13
9780470050767 / 0470050764
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Marketing Research
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Marketing Research

by Day, George S., Kumar, V., Aaker, David A

  • Used
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ISBN 10 / ISBN 13
9780470050767 / 0470050764
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Marketing Research
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Marketing Research

by Aaker, David A.; Kumar, V.; Day, George S

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ISBN 10 / ISBN 13
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Wiley. hardcover. New. New. In shrink wrap. Looks like an interesting title!
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